Damn, son! The vernal equinox doesn’t hit for another 2 weeks (even though its already gorgeous here in NC) but the guys @ Amongst Friends are already making prospects for their Fall lineup. Freshly released and devoid of extraneous packaging comes their latest doc previewing some choice articles to be featured in their upcoming lookbook. The striking imagery and high-caliber videography does a good job capturing all the intricacies that go into producing one of those portable galleries that you and I take for granted. It’s too bad the Oscar’s were yesterday.

See the vid via Vimeo or by clicking the pic above.

This entry was posted on Monday, March 8th, 2010 at 8:00 pm and is filed under streetwear. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.