Archive for the ‘activewear’ Category

100% G…

Monday, September 6th, 2010

Crooks and Play Cloths may be trying to horn in on the parade, but last I checked, summer isn’t officially over ’till the 21st. That means G-Star still reigns supreme – at least for the next 2 weeks. (Kirk’s gonna be so mad I dropped that name) And just like the season they’ve dominated, they brought nothing but the heat – even if it that heat has come mostly in that certain shade of blue (chroma and trousers alike). But don’t think for a second that they’re hanging it up just yet, Q4 happens to be the Dutch Dynamo’s specialty. That means plush and peacoats coming soon (yessir!).

More pics after the jump…

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Reign Supreme…

Friday, August 20th, 2010

I’ll just go ahead and state the obvious –

This has most definitely been the summer of G-Star.

What is this, like the 9th shipment in the past 2 months? And it’s still going strong!

Of course button-ups provide a bulk of the main course (as usual) with a rare denim jacket sighting, but the spotlight still shines brightest on the lower half. The advent of casual pants rather than jeans is a much needed curveball that saved the entire collection from being stuck in a monotonous limbo (although any venture into retail purgatory would undoubtedly be short lived when you’re a label such as G-Star). Seems like Keelan’s H&M stylings have served as the catalyst for yet another shop innovation. Lynda would be proud.

More pics after the jump…

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What They Do Best…

Monday, August 16th, 2010

All summer G-Star has provided us with quite an assortment of cargo shorts. But with autumn rolling around it’s about time we’ve seen them go back to their roots. Of course the button ups are here to stay but the latest addition to our denim line is the real eye-popper. From the tapered cut, natural wrinkles, heavy abrasions and fading, this can probably be our most detailed pair to date (sorry PRPS). But do me – and yourself – a favor and don’t be too pressed (pun intended) to iron these.

More pics after the jump…

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2-Packs of Biggies…

Wednesday, August 4th, 2010

For the longest our G-Star collection has been dominated by button-ups and cargo shorts, well all that’s gonna change (half of that at least). We realized that sometimes you want something a little bit heavier than Hanes between you and your collars when you head out. So we figured we’d help you out a bit and introduce a little flair to underwear (okay lets slow it down).

We’ve got packs on packs on packs of these G-Star Classic tees. Coming in sets of 2, it’s likely they understood that you might need a spare and took the care in packing you one. For those of you who need variety, G-Star made the provisions by sending us 3 colors and both v-neck and crew style (I’m sure the v-necks are gonna go first). We aren’t expecting the stock to exhaust within the first week, as we ordered quite the bulk, but we’re sure that a few of you are gonna take a little liberty when you cop.

Oh yea, I almost forgot to mention the shorts.
(Now you know)

More pics after the jump…

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Something New…

Thursday, July 29th, 2010

We’ve had a lot of plaid come through our doors over the past year or so, but among the masses that have graced the racks I don’t recall any being from G-Star. So with Autumn right around the corner this small preview is certainly enough to get our chops dripping for what’s coming down the line. G-Star doesn’t seem to do anything wrong, and judging from the shot above, plaid is no exception. Looks like 10.Deep has a rival.

More pics after the jump…

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You Should Be Rocking…

Thursday, July 29th, 2010

Our last drop of Rock & Republic denim came in to mixed reviews. Some takers dug the detail in the paint and rivets, while naysayers criticized the apparent “girliness” caused by said features. With aesthetic deterrents in mind we’ve brought in another shipment, and this time it’s something you might be a bit more familiar with. We decided to chuck all the flashy studs and paint streaks and run with a simple wash and the more recognizable embroidery – because the whole “less is more” thing seems to work for us. Hopefully you guys agree with the sentiment, ’cause we’d hate to have sleepers when it comes to our denim (*cough* Best in the city *cough*)

More pics after the jump…

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Picking Up…

Sunday, July 18th, 2010

We’ve been steady coasting since the start of summer a few weeks back, and it’s been pretty much smooth sailing for the time being. But with that oh so ominous 1st day of school steadily encroaching, it’s about time start pressing forward into the latter half of this solstice.

And that’s where G-Star comes in.

Not exactly the largest drop we’ve had in recent memory, but still quality nonetheless. Of course denim shorts and button-up’s are still the calling card, and that blue – oh that blue…

More pics after the jump…

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Drumroll Please…

Friday, June 11th, 2010

If our denim selection wasn’t already the best in town, then this just sealed it. We haven’t even had a chance to cool our heels off the Rock & Republic drop, and now this – this is just too sweet. Introducing the A.P.C. New Standard Jean – in raw black. What, not exactly the most amazing thing you’ve heard? Well considering the sheer elusiveness of this pair, you might want to think again. Being one of the rarest and most coveted styles in the game isn’t exactly the type of status a label like A.P.C. relinquishes very easily. We are privileged – I repeat – PRIVILEGED to even have the handful that we do in stock as the only other place known to have these is the A.P.C. store – in Paris. Nevermind the shops in NY or LA, chances are you won’t find these there; and the exclusivity of the online supply easily rivals that of well say, a 599 GTB (reaching, reaching).

Hyperbole aside, there’s still no limit to the ends one can go to in describing just how limited these things are. If you think I’m kidding, try finding a pair on eBay that isn’t north of $300 – for that matter, try finding a pair on eBay! Done looking? Good, because now you know where to find them. To say these are limited as fuck would be redundant and an understatement, quite frankly it’s probably insulting. So if you’re serious about being one of the lucky few IN THE STATES to get your hands on a pair, don’t chalk this one up to fate. Who knows, it might be a very long time before we’re even considered for a restock. Can you say “No Sleeping”?

BTW, I forgot to mention the restock on the raw blue pairs as well. TMYK.

More pics after the jump…

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One By One…

Thursday, June 10th, 2010

And so the takeover continues…

As things stood, we already had one of the more diverse selections in the region as far as premium denim goes. G-Star Raw, A.P.C., PRPS, Nudie, Naked & Famous, and Cult are just a few of the names bolstering the collection. Well, add one more to the list as Rock & Republic makes it’s monumental F² debut. Okay so “monumental” may not be the best adjective as we only brought in one style, but things this big can start off slow – sometimes. Don’t worry, sooner or later we’ll replace the local Sak’s and Pure Denim as the choice spot for enthusiasts; here’s hoping soooner. Next up, True Religion?

More pics after the jump…

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In The Raw…

Saturday, May 15th, 2010

Since first being introduced to us by French and Italian immigrants denim has long been a staple of American fashion. Whether washed, blasted, treated, beat or raw, it’s a known fact that here in the US, your look is only as good as your jeans. But it seems that while we may relish our inherent dominance of the iconic fabric, our collective cockiness may be unfounded, as it seems that the true masters reside in the “Land of the Rising Sun”. Like most everything else in Japan, crafting denim is considered an art form. With some of the most prestigious mills in the world residing in the islands picturesque countryside, it’s no wonder that Japanese denim is considered by many to be the textile’s holy grail – denim in its purest. With such accolades attached it’s no wonder some of the most reputable names in denim – PRPS, 45rpm, Edwin, to name a few – incorporate wholly the jealously guarded secrets of such perfectly crafted material. Well, we’ve already got PRPS, and Cult of Individuality just recently hopped aboard the wagon. But with the sudden rise of the whole “Skinny” trend we had to bring in something the youth might find a bit more attractive.

And so comes Naked and Famous. Reasonably priced, yet still remarkably crafted, the Canadian label provides a much needed counterbalance to our current denim populace. With some of our selection tipping scales (and wallets) at nearly $350 a pop N&F’s less-than-$150 price tag is a more than welcoming addition. Factor in the fact that these jeans are built exclusively with selvage denim fabric from a highly touted Japanese mill (that will remain unnamed) and one can see why our acquisition was such a lucrative endeavor. Their own story is just as curious as their narrative, as excerpts from their site displays a true reflection of their anti-pop standpoint on denim:

“We keep all our jeans raw and simple. No washes, no embroidery, no gimmicks… just the best fabric in the world combined with modern fits. We have eliminated these costly (and in our opinion unnecessary) after-effects, and have stripped down our jeans to the core essentials. Now true denimheads and newcomers alike can enjoy these special fabrics at a reasonable price.”

Need more?

“The brand name Naked & Famous is a satire of our celeb-obsessed culture. We aim to poke fun at “Hollywood” and “Glamour” brands that sell jeans for $300 and up solely because Jessica Simpson wears them and not because they are higher quality.”

With an ever-expanding denim catalog here at F², we expect Naked & Famous to quickly establish itself as one of our anchoring apparel labels. Hopefully, our dedicated fans catch the wave and hop on just as we have, because we’d just hate to be the only cool kids in town.

More pics after the jump…

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