New eye, erm – wrist candy from G-Shock recently showed up to pack out our case. In typical GS fashion, theres no slack when it comes to bringing on the color. So bright you can almost taste them, the hues utilized this time around look more suitable for a children’s coloring book than a grown man’s outfit – which apparently seems to be just the way you like it. But hold the phone, there’s even more! In addition to the new technicolor X-Large’s, we’ve got a restock on all Mirror Dial models. We remember how quickly these moved when last we had them in stock, so we made sure we doubled up on the order this time around. With the amount of watches we’ve got in stock now, there’s really no excuse for not finding your favorite color. That is unless, you sleep of course.

More pics after the jump…

(more…)

Since first bursting on the scene last year, Meister has effectively carved out a niche for itself within the contemporary timepiece market, offering a sophisticated and luxurious alternative to the candy colored G-Shock market. Selling out in every model available, and regularly updating with more, it has become clear that the Los Angeles brand has become staple on the watch scene. So to celebrate all their successes in the past year, Meister has released a super-limited version of their retired Superstar model as kind of a swan song for the beloved style. The Superstar “SG” features all of the signature specs that have come to be trademarks of the Meister brand, such as 6-hand Japanese movement, butterfly clasp, and scratch resistant lenses. Housed within a striking red body with gold accents and bezel, this may be the flashiest of the Meisters thus far (obviously not counting any after market accessorizing that the high rollers fancy). If you plan on getting noticed, then this is one for you. Just try not to overdo it with the red.

More pics after the jump…

(more…)

It looks as if the latest BBC/Ice Cream assortment is quickly shaping up to be just as epic as last month’s as a couple more dope tees have made made their way to the freezer. It also seems that caps have replaced backpacks as this month’s accessory of choice with our first 2 came along as well. If we keep getting drops like this we may have to get another cooler just to keep from spilling over. So help us unload some of this heat, you won’t regret it.

More pics after the jump…

(more…)

As April draws to its close, one can easily say that this month was single handedly owned by G-Shock. But don’t look now, lightning has struck for a 3rd time as another epic drop has managed to sneak in just before the closing call. And I do mean epic. This drop brings in the full run of GS’s new Mirror Dial 6900’s and the new X-Large G models. Now these may not be the typical models you’re accustomed to but change is generally a good thing, especially if you’re one of those big face fans. It seems like GS borrowed some pages from Nike’s pantone catalog because the colors on some of these are straight up blinding. If you really, I mean REALLY want to be noticed, then these should surely be on your hit list. But don’t get too complacent, just because we got in a bunch, doesn’t mean they aren’t limited. So come through ASAP and snatc up your’s before they’re gone.

More pics after the jump…

(more…)

Yet another limited edition timepiece comes in today. With the ever-growing popularity of Play Cloths, you knew it was only a matter of time before a G-Shock collab would surface. After the wild success of their collab (more like assist) with Triple Fat Goose, PC new foray into watches is looking to make an even bigger splash. For some reason, no matter what it is, whenever an all red element is added to an outfit, everything else pops just that much harder.

PC showed no mercy here, with a damn near gratuitous use of the prime hue, they made sure that no matter where you go, as long as you have this on, you will be noticed. But you know nothing bearing a PC label is quite complete without brandishing their signature stripes (running all along the band). Add on some gold buckles and a custom etched back for a touch of luxury, and you’ve got yourself a banger through and through. If you haven’t hopped on the bandwagon yet, this would be the perfect way to kickstart your addiction.

Sleeping is ill advised.

More pics after the jump…

(more…)

April is turning out to be a pretty eventful month as far as timepieces go. In the past couple weeks we’ve seen the triumphant return of Meister and a few new special edition G-Shocks. Sticking with the GS topic, we figured it would be pretty dope to bring back some classic models that you might have missed out on before. Don’t sleep again ’cause lightning rarely strikes twice.

More pics after the jump…

(more…)

It’s been a little while since we last heard from Meister, but in that time it seems a lot has gone on. Aside from the addition of a new model, the dissolution of an original design and a host of new choices for customization, Meister has continued to dig their nails deeper and deeper into the face of pop culture. In the short time they’ve been around, their meteoric rise to the top has been fueled by what is apparently superb product placement. Gracing the wrists of nearly everyone cool – from Apl.de.ap and Eddie Cruz to Dwight Howard and Trey Songz – Meister has managed to show up in some way to nearly every red carpet and popular rich kid shindig, having their distinctive silhouettes burned further and further into the minds of unsuspecting observers and onlookers. Every drop is better than the last, and this collection is no different. If you know what I know then you’d best hightail it over here and pick up yours quick, ’cause by now I’m sure Stephen Jackson has seen what Felton did to his.

More pics after the jump…

(more…)

Captain Planet would be proud. As the effects of global warming steadily become more and more prevalent, every major brand (auto companies mostly) is scrambling to come up with some new eco-friendly method of doing things. G-Shock is doing their part, with the introduction of their new “Green Collection”. Aside from the obviously striking green colorways in which the timepieces were dipped, G-Shock managed to prevent this from being a total gimmick by making small yet significant changes to their philosophy.

Firstly, is the packaging. We’re all familiar with the iconic aluminum cases that G-Shock typically uses, but for this outing they’ve literally “kicked the can” in in favor of a more natural box made from recycled paper. Although this obviously has no direct effect on the performance or use of the watch, the use of paper packaging cuts down monumentally on cost and pollution as the mass produced non-degradable aluminum cans will eventually prove to become nothing more than the main populace of a few landfills.

Next is the battery, or better yet, the lack thereof. G-Shock went in a radical direction when they decided to appropriately ditch the nickel-cadmium and zinc battery power in favor of solar. This isn’t be the first time GS has gone solar, but with the impending consequences of dumping over over 400,000 tons of batteries in the US alone, it’s never been more relevant.

While the move to construct a more eco-smart G-Shock is a step in the right direction, it’s still only a very small part in fixing the world pollution crisis. Hopefully GS keeps this up and drops more of these “Green” collections on us (maybe next time with biodegradable bands, just saying). But until then, you can cop one and help save the planet one tick at a time.

More pics after the jump…

(more…)

Professional – the one word that truly captures the essence of Amongst Friends. And for a streetwear brand, that word speaks volumes. Among the endless horde of brands that try with all their might to be “crossovers”, or “contemporary” AF seems to be one of the few that managed to have gotten the formula down pat. And unlike many of those other brands ‘Friends does it with a sort of subtle deftness. Since ‘07 AF has never really strayed too far from the basic plan, and has modestly developed a unique image as “grown man’s streetwear”. This is a label for all the subconsciously rebellious Ivy Leaguers, desk jobbers, and red-eyed board roomers alike. Few brands – if any – can say that, but don’t expect to hear AF screaming it either. Sure they’re thinkin’ it, but such boasts are best kept amongst friends.

More pics after the jump…

(more…)

The past 2 weeks have been pretty eventful as we’ve seen a ton of drops come in. All of which are just in time for the CIAA weekend and all of its goings on. Latest to check in comes from G-Star. I’ts been a while since we’ve seen new product from these guys, but as expected, the Dutch megabrand remains steadfast in its roots, providing only the best in everything raw denim. After all, they did invent the damn thing.

While we did receive a solid shipment of the expected denim and apparel, this drop looks a little more accessory-oriented. Bringing in a handful of belts and hats as well as a dope assortment of bags for all you traveling types. A welcome change as I gotta admit, we were lacking a little in that department. All denim of course, but what else would you expect.

More pics after the jump…

(more…)